Breeder Glossary
Plain-English definitions of the terms that show up in breeder websites, buyer conversations, and SEO audits.
Waitlist
An ordered list of approved buyers waiting for a breeder's next available puppy.
Deposit
A payment a buyer places to hold a specific puppy or a spot on a breeder's waitlist.
Pupdate
A photo and status update about a puppy, sent between a breeder and a buyer as the puppy grows.
llms.txt
A plain text file at the root of a website that tells AI systems what the site is and how to read it.
Schema markup
Structured data embedded in a webpage so search engines and AI systems know what kind of content it is.
AI visibility
How often a website appears in answers generated by ChatGPT, Perplexity, Claude, Gemini, and other AI systems.
Organic search
Unpaid traffic to a website that comes from people clicking search results rather than advertisements.
Local SEO
Optimization that helps a breeder appear in local search results and on Google Maps for their region.
Google Business Profile
A free Google listing that shows a business's name, location, hours, photos, and reviews in Google Search and Maps.
Progressive Web App
A website that behaves like a native mobile app, installable to the home screen and working without an app store.
Embark
A dog DNA testing company widely used by breeders for breed verification and health screening.
OFA
Orthopedic Foundation for Animals, a US nonprofit that certifies dogs for genetic health conditions including hip and elbow dysplasia.
Stud dog
An intact male dog used for breeding, either within a kennel or offered to outside breeders as a stud service.