Pillar 03
Buyer Pipeline That Runs Itself
Drag a lead from "new inquiry" to "deposit received." The right email goes out. Every stage, every buyer. No dropped conversations. No missed follow-ups.
Where breeders actually lose sales
Not on the website. Not on Facebook. In the inbox. A buyer emails about a litter. You're mid-whelp, you reply three days later. They bought from someone else. Or you do reply, but forget to follow up after the deposit, and the contract never gets signed. Or the puppy goes home and you never ask for a testimonial.
Every step has a leak. The pipeline plugs them.
Every stage triggers an email
Change the dropdown, the email goes out. You focus on which puppy goes where. The software handles every touch in between.
New lead from lead magnet
Triggers: Welcome + what to expect next
Confirmed email address
Triggers: Breed guide + waitlist info
Application received
Triggers: Thank you + review timeline
Application approved
Triggers: Approval + next steps
Deposit received
Triggers: Deposit receipt + contract preview
Contract sent
Triggers: Contract link + signing instructions
Puppy selected
Triggers: Puppy profile + pickup planning
Pickup or ship scheduled
Triggers: Day-of instructions + what to bring
Puppy delivered
Triggers: Welcome home + first 48 hours guide
Pupdate request sent
Triggers: 30, 60, 90 day check-ins + photo request
Testimonial request sent
Triggers: Review prompt for Google + socials
Then puppy-age sequences take over
After the puppy goes home, emails continue automatically based on the puppy's age. Feeding guide at week one. Vaccination reminder at week six. Training milestone at month three. Affiliate store links for gear they need.
Week 1
Feeding schedule + first vet visit prep
Month 3
Training milestones + gear recommendations
Year 1
Adult food transition + testimonial request
Affiliate store recommendations disclosed per FTC guidelines. See terms.