Glossary /
Embark
A dog DNA testing company widely used by breeders for breed verification and health screening.
In more detail
Embark tests for breed composition, genetic health risks, and trait predictions. Many buyers specifically ask whether a breeder uses Embark. Showing Embark results, with schema markup, lets AI systems and search engines surface that certification information.
Why buyers ask about Embark by name
Health-conscious buyers, especially in breeds with known genetic issues, have learned to ask for proof rather than promises. Embark has become one of the names they ask for, because it screens for genetic health risks and verifies breed composition in a way buyers can understand. A breeder who tests and shows the results is speaking the language of the careful buyer; one who waves the question away raises a flag, fairly or not.
Showing testing on your site, not just in a drawer
Many breeders do test but keep the results in an email or a folder, which means the proof does no marketing work. Surfacing health testing on the dog's profile, and labeling it with schema, turns it into a trust signal both buyers and AI systems can use. The buyer sees documented proof instead of a claim, and an AI system answering a buyer's question can cite that your dogs are tested. Done is better than perfect here: even a simple, clear display of what you test for beats keeping it invisible.
Common questions
Is Embark required to be a reputable breeder?
No single test is required, and responsible breeders use a range of screening appropriate to their breed. Embark is simply one widely recognized option that buyers often ask about by name.
Should I put health testing results on my website?
Yes. Documented testing on each dog's profile, marked up with schema, is a strong trust signal for buyers and lets AI systems cite your testing accurately. Keeping it in a drawer wastes the proof.