Glossary /
Google Business Profile
A free Google listing that displays a business's name, location, hours, photos, and reviews in Google Search and Maps.
In more detail
Formerly called Google My Business, Google Business Profile is the foundation of local SEO. Breeders who claim, verify, and actively maintain their GBP (posts, photos, review responses) outrank those who don't in local map pack results. A stale GBP is a leak bucket for buyers.