Glossary /
Schema markup
Structured data embedded in a webpage so search engines and AI systems know what kind of content it is.
In more detail
Schema markup uses the schema.org vocabulary to label pages as Articles, FAQs, Products, Organizations, Persons, and more. Search engines use it to display rich results (star ratings, FAQ dropdowns, pricing) and AI systems use it to cite content accurately. Most breeder websites have little or no schema.