The breeder blog post that actually ranks

Welcome back to Found. Issue twelve.

Last week I told you to publish a post a week. This week, the structure of that post.

Most breeder blog posts never rank on Google. Not because breeders can't write, but because they write for themselves instead of the buyer.

Here's the difference.

Writing for yourself

Title: "Our spring litter update!"

Buyer Googles: nothing that would find this post.

Google sees: a post about you, not about a question buyers type.

Result: zero traffic, zero buyers, zero pipeline impact.

Writing for search intent

Title: "When are Pomeranian puppies ready to go home?"

Buyer Googles: "when are pomeranian puppies ready to go home" (a real search, real volume).

Google sees: a direct answer to a question buyers type.

Result: the post ranks. Buyers find it. They stay on your site. They read more. Some of them apply.

The title alone decides 80% of whether a post will ever rank. Start there.

The five-part post structure

Once you have a buyer-question title, the rest of the post follows a predictable shape.

1. Lead with the answer.

The first paragraph answers the question directly. One or two sentences. Not "In this post we'll explore..." (readers bail) and not "A little backstory first..." (Google bails).

For "When are Pomeranian puppies ready to go home?" the first line is: "Pomeranian puppies should stay with their mother and litter until they are at least 8 weeks old. Taking a puppy home earlier is associated with behavioral issues and illegal in many states."

Answer first, explain second.

2. H2 subheadings that match buyer questions.

Break the post into scannable sections. Each H2 is another question a buyer would ask. For this post the H2s might be:

• Why 8 weeks is the minimum
• What happens if a puppy leaves too early
• How my Pomeranians are prepared for their new homes
• Red flags when a breeder offers earlier pickup

Each H2 is scannable and gives the reader a next place to land.

3. Images with alt text.

One photo every 400-600 words breaks up the wall of text. Every photo needs an alt text that describes what's in it, like "Eight-week-old Pomeranian puppy at our kennel in Wisconsin." This is both an accessibility requirement AND a ranking signal.

4. Internal links.

Two or three links out to other pages on your own site. Link your About page when you mention "my kennel." Link your available puppies page when you mention "current litter." Link your contact page in the final CTA. Google uses internal linking to understand your site's structure.

5. One clear next step.

End with a button or link. Not "thanks for reading." A specific action: "Apply for our waitlist" or "See our current litter."

Length

Between 800 and 1500 words is the sweet spot. Under 800 and Google treats it as thin. Over 1500 and readers skim the middle out.

Schema

Mark the post up as Article schema. If you're on WordPress with Yoast or Rank Math, it's automatic. If not, have your site builder add it. Posts without Article schema rank lower than posts with it, all else equal.

What the platform does for you

Every blog post published through the platform I'm building ships with correct Article schema, internal linking, alt text prompts, and the five-part structure baked in. You focus on answering the question, the technical part is handled.

What to do this week

Pick one:

1. Open your most recent blog post. Rewrite the title as a buyer's question. (If it's "Our spring litter!" it becomes "When are Pomeranian puppies ready to go home?" or similar.)

1. Count the H2 subheadings in that post. If there are fewer than three, add more.

1. Grab a free visibility audit. Blog structure analysis is part of the scorecard.

Talk next week, Lesli Rose Founder, Puppy Sales Success

PS. If a friend sent you this, get your own at puppysalessuccess.com/breeder-marketing.