Course waitlist
How to Get Google and ChatGPT to Send You Puppy Buyers
A self-paced course for dog breeders who want to learn the SEO and AI-search work themselves, rather than hire it out. Nine modules, roughly five hours total. Built by an active American Bulldog breeder, ABRA registrar, and SEO consultant who runs the same playbook on her own kennel website at rosebull.com.
What you learn
Every module is short, specific, and ends with one homework item you can complete on your own kennel website before the next module. No fluff videos, no buyer-persona worksheets, no marketing-school theory. The work is the curriculum.
- 0
Before You Touch Anything
15 min
The personal story of how I fixed my own kennel site, and how to claim your free Breeder Website Visibility Score. Yes, students get the BWVS too.
Homework: Submit your BWVS and screenshot the result. We reference it in every module.
- 1
How Puppy Buyers Actually Search in 2026
25 min
The four buyer moments (discovery, research, comparison, commit) and where buyers go at each one. Why marketplaces like Good Dog and AKC rent you buyers instead of letting you own them. The one-Google-search test every breeder can run today.
Homework: Document the 10 competitors outranking you for your breed plus your state.
- 2
SEO for Breeders, in Plain Language
45 min
What SEO actually means, in three honest sentences. Title tags and meta descriptions, the two lines that decide whether anyone clicks. H1s and how Google reads a page. Internal linking. Image file names, alt text, and compression. Mobile speed.
Homework: Fix title tags and meta descriptions on your 5 most important pages.
- 3
AEO: Getting Cited by ChatGPT and Perplexity
35 min
What's different about AI search. The llms.txt file. Entity clarity: telling AI exactly who you are, what you breed, and where. FAQ pages that AI actually quotes. How to test if ChatGPT mentions you today. The citation bait technique.
Homework: Publish your llms.txt and one FAQ page.
- 4
The Schema Pack
40 min
What schema is in one minute. Organization schema, Dog schema for each dam and sire, FAQPage schema, LocalBusiness schema, Review schema with real buyer testimonials. How to validate without breaking your site.
Includes: Download the Breeder Schema Pack (7 files)
- 5
The 15 Pages Every Kennel Site Needs
45 min
A guided tour with examples from real kennels: Home, About, Breed page, Available puppies, Upcoming litters, Dam and sire pages, Contract and guarantee, Application, Waiting list, FAQ, Shipping and pickup, Pupdates, Blog, State landing pages, and the Breed guide lead magnet.
Homework: Audit your site against the list. Identify the 5 pages you need to add.
- 6
Writing That Ranks, for Breeders Who Aren't Writers
40 min
How to find real buyer keywords using free tools. The breeder-voice principle. The 1,500-word breed-guide template. The state landing page template. Using ChatGPT to write faster without sounding like ChatGPT. Pupdate storytelling as a ranking secret weapon.
Homework: Write one breed guide and one state landing page using the templates.
- 7
The 45-Minute Monthly Maintenance Routine
25 min
The first-Monday-of-the-month checklist. The three Google Search Console numbers that matter, and what to ignore. How to check if ChatGPT still mentions you. Publishing cadence that works for a one-person kennel.
Includes: Download the Monthly Maintenance Checklist (PDF)
- 8
When DIY Stops Working
15 min
The five honest signals you've outgrown DIY. How to onboard to the Done-For-Me service without losing a beat. Certificate of completion.
Founding-breeder pricing
Standard price will be $149 per year, billed annually, with full access to every module and every future update. Google and ChatGPT change their ranking signals constantly, so renewal is honest. We keep the course current; you keep your kennel website current.
The first 100 breeders to sign up lock in $99 per year, forever, with the founder code FOUNDER99 at checkout. As long as your subscription stays active, you keep that rate. Join the waitlist below to be notified the day enrollment opens.
For founding breeders
$99 / year
First 100 enrollments only. Standard rate $149/year after.
Join the waitlist
Want it done for you instead?
If you already know you do not want to run this work yourself, the Puppy Sales Success Done-For-Me service starts at $197 per month. We do the schema, the content, the pipeline, the audits. You answer the buyer DMs.
See the DFY pricing