Breed guides: why every breeder needs one on their own site

Before buyers search for a breeder, they search for the breed. 'Is a French Bulldog good with kids?' 'Pomeranian vs Japanese Spitz.' 'How much grooming does a Goldendoodle need?' Issue #015 is why every breeder needs a comprehensive breed guide on their own site, what to include in it, and how the right 2500-word guide quietly ranks above the big breed encyclopedias.