Coming soon
How to Get Google & ChatGPT to Send You Puppy Buyers
Everything I do to make a kennel website speak the same language as Google and ChatGPT, taught in plain English, for $99/year. Designed for the breeder who wants to DIY it.
9 modules. Roughly 4 hours of video. Real homework after every module that produces a visible change on your site.
What's inside
Nine modules, taught in order. Each one ends with a homework task or a downloadable tool so you leave the module with something real, not just notes.
Before You Touch Anything
~15 minThe personal story of how I fixed my own kennel site, and how to claim your free Breeder Website Visibility Score. Yes, students get the BWVS too.
How Puppy Buyers Actually Search in 2026
~25 minThe four buyer moments (discovery, research, comparison, commit) and where buyers go at each one. Why marketplaces like Good Dog and AKC rent you buyers instead of letting you own them. The one-Google-search test every breeder can run today.
SEO for Breeders, in Plain Language
~45 minWhat SEO actually means, in three honest sentences. Title tags and meta descriptions, the two lines that decide whether anyone clicks. H1s and how Google reads a page. Internal linking. Image file names, alt text, and compression. Mobile speed.
AEO: Getting Cited by ChatGPT and Perplexity
~35 minWhat's different about AI search. The llms.txt file (what it is, why you need one, how to write yours). Entity clarity: telling AI exactly who you are, what you breed, and where. FAQ pages that AI actually quotes. How to test if ChatGPT mentions you today. The citation bait technique.
The Schema Pack (Copy-Paste)
~40 minWhat schema is in one minute. Organization schema, Dog schema for each dam and sire, FAQPage schema, LocalBusiness schema for map visibility, Review schema with real buyer testimonials. How to validate without breaking your site.
The 15 Pages Every Kennel Site Needs
~45 minA guided tour with examples from real kennels: Home, About, Breed page, Available puppies, Upcoming litters, Dam and sire pages, Contract and guarantee, Application, Waiting list, FAQ, Shipping and pickup, Pupdates, Blog, State landing pages, and the Breed guide lead magnet.
Writing That Ranks, for Breeders Who Aren't Writers
~40 minHow to find real buyer keywords using free tools. The breeder-voice principle: write how you talk to a buyer on the phone. The 1,500-word breed-guide template. The state landing page template. Using ChatGPT to write faster without sounding like ChatGPT. Pupdate storytelling as a ranking secret weapon.
The 45-Minute Monthly Maintenance Routine
~25 minThe first-Monday-of-the-month checklist. The three Google Search Console numbers that matter, and what to ignore. How to check if ChatGPT still mentions you. Publishing cadence that works for a one-person kennel.
When DIY Stops Working
~15 minThe five honest signals you've outgrown DIY. How to onboard to the Done-For-Me service without losing a beat. Certificate of completion.
Plus the Bonus Pack
Delivered in the student hub. Use them forever, even after you cancel.
Why $99 a year, not $99 one-time
Google and ChatGPT change their ranking signals constantly. What works this quarter might not work next quarter. A course you buy once and never revisit goes stale fast, and leaves you worse off than before because you think you're covered.
For $99 a year you get every new module, every updated template, and the quarterly 2026 Algorithm Update Log, which is the single document I wish existed when I was figuring this out for my own kennel.
Cancel anytime and you keep everything you've downloaded. The only thing you stop getting is the updates.