American Bulldog · New Brunswick, Canada
Dogfooding: how I run my own kennel on the platform
Rosebull - American Bulldogs, New Brunswick, Canada
Visit Rosebull→I built Puppy Sales Success AI because I needed it for my own kennel. Rosebull breeds American Bulldogs in New Brunswick. For years I marketed only when puppies were on the ground, then watched the site go silent for months between litters. This is what changed when the platform started running my site.
The challenges
- ×Feast-or-famine sales cycle that only worked when I had time to post
- ×No way to capture interest between litters, so buyers moved on
- ×ChatGPT and Perplexity could not find Rosebull for any American Bulldog query
- ×Puppy follow-up was manual and inconsistent, leading to dropped deposits
The solutions
- ✓Site rebuilt on the Next.js stack with schema, llms.txt, and Canadian-region targeting
- ✓Four content pages a month covering Classic, Bully, and breed-specific buyer questions
- ✓Pipeline automation from first inquiry through pupdate request
- ✓Mobile PWA for photo upload from the whelping box
Results
Full
Active buyer waitlist
Before next litter drops
New
AI citations
Rosebull now appears in ChatGPT and Perplexity for the breed
~80% less
Time spent on marketing
Pipeline + content are automated
“I built this because nothing off the shelf understood how breeders actually work. Running it on my own kennel first was the point. If it doesn't work for me, I don't sell it.”
Lesli Rose, Founder