Dachshund and Pomeranian · Wisconsin, United States

From broken WordPress to a new site in under a week

Bear Valley Puppies - Jan Francois - Wisconsin

Visit Bear Valley Puppies

Bear Valley raised Dachshunds and Pomeranians on two separate WordPress sites. Both slow, neither mobile-friendly, and Google was losing track of the kennel. Jan wanted one consolidated site that worked on a phone. In April 2026 we rebuilt the whole operation on our Next.js stack and redirected the two old domains.

The challenges

  • ×Two separate WordPress sites for Dachshunds and Pomeranians, splitting authority
  • ×Slow, outdated themes with poor mobile experience
  • ×No schema, no llms.txt, invisible to AI search
  • ×Manual Facebook-first sales process with no automated follow-up

The solutions

  • Consolidated both breeds onto one domain (bearvalleypuppies.com) with dedicated breed landing pages
  • Full Next.js rebuild with schema, llms.txt, and mobile-first layout
  • 301 redirects from both old domains preserve every ranking URL
  • Two Google Business Profiles updated to point to the new breed-specific pages
  • Pipeline automation for Dachshund and Pomeranian buyers separately

Results

2 to 1

Sites consolidated

One domain, two dedicated breed pages

Under 2s

Site speed

Mobile-first Next.js on Hetzner

Under 1 week

Launch time

From scoping to live redirects

All

Old URLs redirected

Every ranking page 301'd to the matching new URL

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